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The WINGS Blog

Founder-led sales, in practice

Practical guides on B2B sales for founders, taken from what we teach in the programs.

Raz Vicerabin presenting to founders at a WINGS sales training session
Demos
9 min read
Proof of Value (POV): How to Run a POV That Closes
A proof of value is a buying process, not a technical test. How to run a controlled POV, from the first ask to the final readout, so it ends in a deal.
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Discovery
8 min read
Sales Discovery Questions: How to Run a Discovery Call
Discovery is the foundation every B2B deal rests on. The three things to learn, the sales discovery questions to ask, and how to run a discovery call.
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Discovery
7 min read
MEDDPICC for Founders: How to Qualify B2B Deals
MEDDPICC explained for founder-led sales: what each letter means, what to ask, and how to use it to qualify B2B deals and build a pipeline you can trust.
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