Master the B2B Sales Fundamentals That Will Transform the Way You Sell
As a founder, you're not just building a product—you're the one selling it. Without a structured approach, B2B sales can feel overwhelming. This program gives you practical tools, proven frameworks, and actionable methodologies to navigate complex sales cycles, avoid costly mistakes, and build a scalable, repeatable sales process.
What You’ll Learn
Build a Value-Based Sales Process
Master discovery techniques to uncover customer needs and position your product effectively.
The Immediate Impact:
Secure More Meetings – Get in front of the right decision-makers with a targeted, strategic approach.
Gain Deal Momentum
Learn how to run productive meetings that drive urgency and move deals forward.
The Immediate Impact:
Increase Deal Momentum – Shorten your sales cycle by learning how to guide prospects toward a decision.
Create a Healthy Sales Pipeline
Develop ABM strategies, outbound sequences, and conference networking tactics to consistently generate qualified leads
The Immediate Impact:
Close Bigger Deals – Improve your conversion rates and deal sizes by mastering structured sales techniques.
Your Guide to Sales Mastery
Hi, I’m Raz Vicerabin, and I’ve spent over a decade leading sales teams at top tech companies like Riskified (NYSE), Seebo (Acquired), and Identiq. I’ve helped dozens of founders land their first customers and build scalable sales motions.
As a B2B Sales Lecturer at Reichman and Bar-Ilan Universities, I’ve seen firsthand how learning sales fundamentals early prevents costly mistakes and accelerates growth.
I designed this program to give early-stage founders like you the sales skills, strategies, and confidence to close deals and scale your business—without wasting time on trial and error.
Program Options
What We Cover
First Call Excellence
Understand the goal of the first
call, how to prepare, and how to structure it to build trust, set clear goals, and lay a strong foundation for your sales process.
Mastering the Demo
Demos are not about feature dumps—they’re about telling a story. Learn how to design demos that focus on solving customer pain points, not just showcasing features.
Discovery is King
Master the art of discovery—learn how to ask the right questions that open up your prospects without making them feel interrogated, all while gathering crucial information.
Deliver a Winning Proposal
You’ve worked hard to reach the point of delivering a proposal to your potential customer. We’ll break down the structure of a strong proposal and the key principles that should guide you when crafting it.
Building a Winning Pitch
Learn the essential components of a compelling pitch—what to include, what to avoid, and practical techniques for creating a pitch that resonates with any audience.
Building Your Pipeline
Explore different outbound channels to generate a healthy pipeline and create a winning strategy that effectively combines ABM, sequences, and conferences.
I understand your mindset—your most valuable resource is your time. If you’re investing it, you want to see real value and a strong ROI. That’s exactly how this program is designed.
What Makes This Program Unique?
✓ Highly Practical – Every session is packed with actionable insights you can implement immediately to transform the way you sell.
✓ Big-Picture Sales Knowledge – You’ll not only improve your sales skills now but also gain the strategic understanding to navigate future challenges as your sales motion evolves.
Setting The Right Expectations
This program won’t turn you into a sales professional overnight—that takes time and experience. But it will dramatically ramp up your sales game immediately, equipping you with the skills and mindset to sell with confidence.
Trusted By Leading Startups
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The WINGS program is an outstanding sales training experience for founders and leaders.
As a founder focused primarily on product and technology, the program opened my eyes to new, effective ways of thinking and acting when it comes to sales. I learned how to drive sales processes forward while clearly highlighting the unique value I bring to the table.
What makes WINGS truly stand out is its practical approach—this isn’t just theory. As Raz likes to say, “You won’t just get fishing rods, you’ll get actual fish.” I left each session with actionable tools I could immediately apply—and in fact, I won sales conversations on the same day thanks to what I learned.
Ido Shlomo, Co-Founder & CTO
