In their own words

“

He helped me build strong foundations as a selling CEO, as well as a GTM leader, with tools I use daily, even beyond sales.

Working with Raz as a GTM coach was an absolute pleasure. Imagine you could cover a specific deal's strategy and tactics, your messaging and marketing-sales alignment, negotiation, and sales process optimization, with the same person, at the same session. He helped me build strong foundations as a selling CEO, as well as a GTM leader, with tools I use daily, even beyond sales.

Or Zabludowski

CEO, Flexor

“

He's always available, attentive to details, and ensures nothing falls through the cracks.

Raz is a GTM consultant who brings a unique combination of sharp thinking, a practical approach, and the ability to teach founders how to develop strategic and sales-oriented thinking. He's always available, attentive to details, and ensures nothing falls through the cracks. His analyses are precise and instill confidence, and he knows how to drive processes forward in a pleasant and effective way.

Doron Porat

CEO, Lakeway

“

This program brought me back to what really matters: running strong discovery, building real relationships, and creating the foundation to close.

This program brought me back to what really matters: running strong discovery, building real relationships, and creating the foundation to close. Raz's program was exceptional. As a Salesperson, you're constantly learning, but it's easy to overlook the fundamentals that actually drive deals. Highly recommended for AEs who want to level up and grow into enterprise sales.

Barr Shawn Smoore

GTM Lead, Blast Security

“

The ROI already exceeds 200x. This is only what I can measure.

Raz exceeded my expectations and became a trusted advisor I am reaching out for a second opinion. He truly cares. I thought that Raz sold me a course, but I gained a journey partner. I recommended to my closest friends and insisted that my co-founder will do it too. The ROI already exceeds 200x. This is only what I can measure.

Shay Schwartz

Co-Founder & CEO, Ocean Security

“

Highly recommended for any founder or sales team, regardless of how experienced you think you are.

I came into Raz’s two-day sales workshop with a fair amount of experience - I’ve built and sold a company, and have been selling in one form or another for most of my career. I still found it extremely valuable. Raz brought real structure to things I’d been doing mostly by instinct, and the sessions were packed with live examples that made every concept concrete and easy to apply. His way of presenting is engaging and clear, with no fluff. Highly recommended for any founder or sales team, regardless of how experienced you think you are.

Orly Shoavi

Co-Founder & CEO, ClarityQ

“

It’s super practical, with clear and immediate ROI.

It wasn’t my first rodeo, so I came to the WINGS Sales Program a bit skeptical. I walked away with three key things: the importance of following a disciplined sales process, a much clearer understanding of what great salespeople look like when building my team, and - because I did it with my co-founder and CTO - a shared sales language that helps us navigate the business together. It’s super practical, with clear and immediate ROI. If you’re skeptical, my recommendation is simple: just do it. You won’t regret it.

Aviv Nahum

Co-Founder & CEO, Above Security

“

It’s incredibly practical and grounded in real deals, not sales theory.

I’ve spent years working with enterprise customers in cybersecurity, so I came into WINGS with a lot of exposure to sales. What the program gave me was a much more structured way to think about how you actually navigate a complex enterprise deal – understanding where you really stand, who needs to be involved, what needs to happen next, and how to keep moving the process forward. It’s incredibly practical and grounded in real deals, not sales theory. I left with frameworks I could immediately apply to the opportunities we were already working on at Bloom. I’d highly recommend it to any B2B founder selling into the enterprise.

Itay Keren

Co-Founder & CEO, Bloom Security

“

More importantly, it created a shared language across the team around what good sales should look like.

My co-founder and I took the WINGS program while we were still leading sales ourselves, and we found it so valuable that when we hired our first two GTM people, we sent them through the program as well. WINGS gave us a structured way to think about sales – from discovery and navigating complex deals to how we actually run the sales process. More importantly, it created a shared language across the team around what good sales should look like. For an early-stage B2B company, I think there’s huge value in building that foundation early – first with the founders, and then with the team you build around them.

Shahar Bahat

Co-Founder & CEO, Pluto Security

“

The program is extremely practical and gave us frameworks we could immediately apply to real customer conversations and opportunities.

Dan and I took the WINGS program together, and I think that made the experience even more valuable. In an early-stage company, sales shouldn’t live only with the CEO. Having both founders understand how to run discovery, navigate a complex deal and think about the buying process gives you a shared language for the commercial side of the business. The program is extremely practical and gave us frameworks we could immediately apply to real customer conversations and opportunities. If you’re doing founder-led sales, I’d strongly recommend taking it together with your co-founder. It helps the whole founding team navigate the business, not just the person leading sales.

Shachar Hirshberg

Co-Founder & CEO, Artemis Security

“

No matter how much sales experience you already have, there’s a lot of value here.

Before starting A, I had already sold millions of dollars of services to large enterprises, so a founder once asked me why I would take a sales program. My answer was simple: about a third reinforced things I already knew, a third sharpened the way I was doing them, and a third was completely new to me. I also took WINGS together with my co-founders, our CPO and CTO. It was important to me that GTM wouldn’t be only my responsibility. The program gave all of us a shared language and a better understanding of how to engage with customers and navigate sales together. No matter how much sales experience you already have, there’s a lot of value here.

Yossi Torati

Co-Founder & CEO, A Security

“

He taught me how to think about sales and helped me become a much better seller myself.

Raz started working with us before we had our first customer and has been alongside us through the journey of building our sales motion and team. In the early days, we spent a lot of time together on real opportunities – preparing for meetings, thinking through deal strategy, understanding where we stood and what we needed to do to win. But Raz never just told me what to do. He taught me how to think about sales and helped me become a much better seller myself. As the company grew, our work evolved with it – from winning those first deals to building the processes, playbooks and team we needed to scale. Raz genuinely cares about our success and feels much more like part of the team than an outside advisor. Having him in my corner throughout this journey has been incredibly valuable.

Asaf Wiener

Co-Founder & CEO, Mate Security