FAQ

Questions, answered

The programs, the format and what to expect. If your question is not here, ask us on an intro call.

The Sales Program for Founders

Who is the WINGS Sales Program for Founders for?

Early-stage founders in the founder-led sales stage: you are still the one selling, often without a sales background, and you want a structured way to do it before you build a sales team.

What does the program cover?

Six modules: first call excellence, discovery, mastering the demo, building a winning pitch, delivering a winning proposal, and controlling the sales process. See the full program.

How long is it?

Two condensed half-days. In New York the sessions run 10:00 AM to 2:30 PM. In Tel Aviv they run 9:00 AM to 1:30 PM.

How many founders are in a cohort?

Up to 15 founders.

Where does it take place?

In person, in New York City or Tel Aviv. See the NYC cohort.

How much does it cost?

The program is $4,499 per founder.

Do I need to attend both days?

Yes. Attendance is required on both days.

Will it turn me into a sales professional?

Not overnight. That takes time and experience. But it will ramp up your sales game immediately, with the skills and mindset to sell with confidence.

1:1 Sales Consulting

What can 1:1 consulting help with?

Pitching and discovery, your end-to-end sales process, sales strategy and execution, negotiation strategy, pricing, and hiring your first sales function. See 1:1 Sales Consulting.

Can WINGS help me hire my first salesperson?

Yes. In 1:1 work, Raz helps define roles, write job descriptions, and support task simulations and interviews for your first sales hires.

For VCs

Is there a program for investors?

Yes. The VC Program teaches VC professionals the B2B sales fundamentals, so they can evaluate founder-led sales and support their portfolio founders.

What formats does the VC Program come in?

Two: an in-person program in Tel Aviv over two condensed half-days, and a virtual program of five two-hour sessions. Both take up to 15 VC professionals.

Let's talk. See if WINGS is right for you.

A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.

  • Tell me where you are today and what you're working toward.
  • I'll share how WINGS works and what I think could be relevant.
  • We'll see if there's a fit. No pressure.

Prefer email? Write to raz@sales-wings.com

Book an intro call

It takes under a minute.

No commitment. Just a conversation about your sales motion.

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