Practical sales coaching
Guidance through each phase of the sales process, from discovery to closing, with actionable advice and real-time feedback.
Private
1:1 B2B sales consulting for early-stage founders
As a founder you wear many hats, and one of the most critical is being your company's first salesperson. I work closely with founders to demystify B2B sales, build a strong sales foundation, and close their first deals with confidence.
What I offer
What we can work on together
Pitching and discovery
Fine-tuning your pitch and equipping you with tools to engage prospects and uncover their needs.
End-to-end sales process
Building a simple, repeatable sales process that scales as your business grows.
Sales strategy and execution
Defining a clear, actionable sales strategy to close your first deals without complexity.
Hiring the first sales function
Defining roles, writing job descriptions, and supporting task simulations and interviews for your first sales hires.
Where founders ask for help
The moments where founders get stuck
Negotiation strategy
Negotiation tactics that safeguard margins, overcome objections and maximize deal value.
Building a sales team
Moving from founder-led sales to hiring and scaling a team, including role definition and recruitment.
Pricing model development
A pricing model that fits your market, protects margins and drives growth.
RAZ VICERABINFounder, WINGS
My experience
Who you will be working with
- VP Sales at Identiq (acquired). Built and led the global sales team, driving growth from inception.
- Leadership roles at Riskified ($3B IPO) and Seebo (acquired).
- Lecturer of the B2B Sales course at Bar-Ilan and Reichman Universities.
- Partnering with early-stage founders to close their first deals and prepare for what comes next: additional funding, or their first key sales hires.
From founders
What working together is like
“Working with Raz as a GTM coach was an absolute pleasure. Imagine you could cover a specific deal's strategy and tactics, your messaging and marketing-sales alignment, negotiation, and sales process optimization, with the same person, at the same session. He helped me build strong foundations as a selling CEO, as well as a GTM leader, with tools I use daily, even beyond sales.”
Or ZabludowskiCEO, Flexor“Raz is a GTM consultant who brings a unique combination of sharp thinking, a practical approach, and the ability to teach founders how to develop strategic and sales-oriented thinking. He's always available, attentive to details, and ensures nothing falls through the cracks. His analyses are precise and instill confidence, and he knows how to drive processes forward in a pleasant and effective way.”
Doron PoratCEO, LakewayFAQ
1:1 Sales Consulting: FAQ
What can we work on in 1:1 sales consulting?
Your pitch and discovery, your end-to-end sales process, sales strategy and execution, negotiation strategy, your pricing model, and hiring your first sales function.
How is 1:1 consulting different from the Sales Program for Founders?
The WINGS Sales Program for Founders teaches the fundamentals to a cohort in two half-days. 1:1 consulting is private and shaped around your company: your deals, your process and your team.
Can you help me hire my first salesperson?
Yes. That includes defining the role, writing the job description, and supporting task simulations and interviews. It also covers the move from founder-led sales to a team.
Who will I be working with?
Raz Vicerabin. He was VP Sales at Identiq (acquired), held leadership roles at Riskified and Seebo, and lectures on B2B sales at Bar-Ilan and Reichman Universities. More about Raz.
How do we get started?
With a short intro call. We talk about your stage, your pipeline and what is stalling, and agree what to work on first.
Let's talk. See if WINGS is right for you.
A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.
- Tell me where you are today and what you're working toward.
- I'll share how WINGS works and what I think could be relevant.
- We'll see if there's a fit. No pressure.
Prefer email? Write to raz@sales-wings.com
Book an intro call
It takes under a minute.
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