Runway
Diagnose your sales motion: ICP, pipeline, pricing, and where deals actually die.
The WINGS Method
B2B sales is a skill. Here is how we teach it
Mastering B2B sales isn't about luck. It is about understanding the science, psychology and proven strategies that drive successful deals, and applying the right fundamentals consistently.
The climb
Four phases, from guessing to repeatable
Takeoff
Master the fundamentals: discovery, qualification, demo craft and deal control.
Climb
Coaching on your real deals: real prospects, real objections, real closes.
Altitude
Turn what works into a repeatable playbook your first sales hire can run.
What we cover
The modules behind every program
First call excellence
Understand the goal of the first call, how to prepare, and how to structure it to build trust, set clear goals, and lay a strong foundation for your sales process.
Discovery is king
Learn to ask the right questions: the ones that open your prospects up without making them feel interrogated, while you gather the information you need.
Mastering the demo
Demos are not feature dumps. They tell a story. Learn to design demos around the customer's pain points, not your feature list.
Building a winning pitch
The essential components of a compelling pitch: what to include, what to avoid, and practical techniques for a pitch that resonates with any audience.
Deliver a winning proposal
You worked hard to reach the proposal stage. We break down the structure of a strong proposal and the principles that should guide you when writing it.
Controlling the sales process
Lead deals with discipline and clarity. Set defined stages, align on next steps, and sustain momentum so opportunities advance with control, not optimism.
Building your pipeline
Explore different outbound channels to generate a healthy pipeline, and create a strategy that combines ABM, sequences and conferences.
Principles
Practical first, then big picture
Highly practical
Every session is packed with insights you can implement immediately to change the way you sell.
Big-picture sales knowledge
You improve your sales skills now, and you gain the strategic understanding to handle what comes next as your sales motion evolves.
The frameworks draw on the research of leading sales authors, including:
The Qualified Sales LeaderThe Challenger SaleSlow Down, Sell Faster
Let's talk. See if WINGS is right for you.
A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.
- Tell me where you are today and what you're working toward.
- I'll share how WINGS works and what I think could be relevant.
- We'll see if there's a fit. No pressure.
Prefer email? Write to raz@sales-wings.com
Book an intro call
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