Outbound that earns the first meeting
Good deals start with the right first conversation. Learn to reach the people who can buy, and to run a first call that earns a second one.
Sounds familiar?
Signs you're losing deals here
- Your pipeline depends on warm intros and luck.
- Outreach gets opened, but not answered.
- First calls end with “send me some material”.
- You keep meeting people who cannot buy.
What we work on
How WINGS coaches this stage
Get this stage right and your conversion rate improves.
Building your pipeline
Explore different outbound channels to generate a healthy pipeline, and create a strategy that combines ABM, sequences and conferences.
First call excellence
Understand the goal of the first call, how to prepare, and how to structure it to build trust, set clear goals, and lay a strong foundation for your sales process.
Secure more meetings
Get in front of the right decision-makers with a targeted, strategic approach.
Where it is taught
Two ways to learn it
FAQ
Outbound and first meetings: FAQ
How do early-stage founders get their first B2B sales meetings?
By combining channels instead of relying on one: account-based outreach to a defined list, outbound sequences, conferences and warm introductions. The aim is a steady flow of qualified conversations.
What should a first sales call achieve?
A first call has two goals. First, qualify the prospect: are they in your ICP, and is this an opportunity worth pursuing?
If the answer is yes, your second goal is simple: earn the second meeting.
There's much more to a great first call, but that's the bottom line.
Why do my first calls end with "send me some material"?
A few common reasons: you pitch instead of doing discovery, give a generic one-size-fits-all pitch, demo too early, or simply don't push to book the next meeting.
The good news? There's a clear framework for running an effective first call that ends with a second meeting on the calendar.
Where does WINGS teach this?
In the WINGS Sales Program for Founders, in the modules on first call excellence and building your pipeline. For private work on your own outreach, see 1:1 Sales Consulting.
Let's talk. See if WINGS is right for you.
A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.
- Tell me where you are today and what you're working toward.
- I'll share how WINGS works and what I think could be relevant.
- We'll see if there's a fit. No pressure.
Prefer email? Write to raz@sales-wings.com
Book an intro call
It takes under a minute.