For account executives
As an early-career AE, you are not just supporting deals. You are the one running them. This program gives you practical tools and proven frameworks to handle complex sales cycles, avoid costly mistakes, and build a structured, repeatable way to win deals.
In partnership with Rev.Hub
What you'll learn
Learn how to structure your first meetings, ask the right questions, and avoid jumping into a pitch too early.
The immediate impactBook more second meetings. Turn first calls into real opportunities by creating clarity, trust and strong next steps.
Learn how to uncover real pain, ask sharper questions, and understand what actually drives buyers to move forward.
The immediate impactBuild strong foundations. Set deals up to close by identifying real pain and qualifying opportunities early.
Learn how to manage next steps, build momentum, and avoid deals that stall or disappear.
The immediate impactClose more deals. Improve your win rate by running a structured process that keeps deals moving forward.
What we cover
Understand the goal of the first call, how to prepare, and how to structure it to build trust, set clear goals, and lay a strong foundation for your sales process.
Learn to ask the right questions: the ones that open your prospects up without making them feel interrogated, while you gather the information you need.
Demos are not feature dumps. They tell a story. Learn to design demos around the customer's pain points, not your feature list.
The essential components of a compelling pitch: what to include, what to avoid, and practical techniques for a pitch that resonates with any audience.
You worked hard to reach the proposal stage. We break down the structure of a strong proposal and the principles that should guide you when writing it.
Lead deals with discipline and clarity. Set defined stages, align on next steps, and sustain momentum so opportunities advance with control, not optimism.
Program details
Why it works
Every session is packed with insights you can apply immediately in your calls, your deals and your day-to-day work.
You improve how you sell today, and you gain the structure and understanding to run more complex deals as you grow into enterprise sales.
Your guide
With over a decade of experience closing complex B2B deals, and as a former VP of Sales, I've built and led sales teams at companies like Riskified (IPO), Seebo (acquired) and Identiq (acquired).
Through advising startups, teaching B2B sales at Reichman and Bar-Ilan Universities, and training over 150 founders and early sales hires in the past year alone, I've seen how mastering the deal fundamentals prevents costly mistakes.
This program was created to help early-career AEs lead deals professionally from day one.
More about Raz →“This program brought me back to what really matters: running strong discovery, building real relationships, and creating the foundation to close.”Raz's program was exceptional. As a Salesperson, you're constantly learning, but it's easy to overlook the fundamentals that actually drive deals. Highly recommended for AEs who want to level up and grow into enterprise sales.
Barr Shawn SmooreGTM Lead, Blast SecurityFAQ
Early-career account executives who run their own deals and want a structured way to do it. It suits AEs who want to grow into enterprise sales.
Six modules: first call excellence, discovery, mastering the demo, building a winning pitch, delivering a winning proposal, and controlling the sales process.
The curriculum is the same. The examples and the focus are set for salespeople running deals inside a company. Founders should look at the WINGS Sales Program for Founders.
Two condensed half-days, 9:00 AM to 1:30 PM, in person in Tel Aviv, with up to 15 participants. The regular price is $4,499 and the early-bird price is $3,999.
Not overnight. That takes time and real deal experience. It will improve how you run calls, manage deals and move opportunities forward.
A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.
Prefer email? Write to raz@sales-wings.com
It takes under a minute.