About

Meet Raz Vicerabin

Sales leader, consultant and lecturer. With over a decade of experience leading and scaling global sales teams, Raz has helped dozens of founders close their first deals and build repeatable, scalable sales processes.

Raz Vicerabin, founder of WINGS

Why WINGS

Founders are smart. Most were never taught to sell.

Founders are some of the smartest and most talented people. Yet many come from a technological background, with little to no experience in sales.

B2B sales is complex. It is both a science and an art. At WINGS, we give founders the sales fundamentals they need to sell effectively and methodically. With the right approach, they see rapid improvements, often overnight.

Experience

A decade in B2B sales leadership

  • VP Sales at Identiq (acquired). Built and led the global sales team, driving growth from inception.
  • Leadership roles at Riskified ($3B IPO, NYSE) and Seebo (acquired).
  • Negotiated multi-million-dollar deals with brands including Walmart, Airbnb, PlayStation, American Express and LinkedIn.
  • Lectures on B2B sales and negotiation at Reichman and Bar-Ilan Universities.
  • Commercial lawyer, with a law degree from Tel Aviv University.
  • Kellogg-Recanati MBA alum, blending business strategy with sales expertise.

In the room

What a session looks like

Founders at a WINGS Sales Program cohort
A founder making a point during a session
Raz leading a session

Let's talk. See if WINGS is right for you.

A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.

  • Tell me where you are today and what you're working toward.
  • I'll share how WINGS works and what I think could be relevant.
  • We'll see if there's a fit. No pressure.

Prefer email? Write to raz@sales-wings.com

Book an intro call

It takes under a minute.

No commitment. Just a conversation about your sales motion.

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