Stage 04 · Negotiation and closing

Close with control, not optimism

This is where you find out what the deal is worth. Learn to lead it to a decision with clear next steps, and to negotiate without giving it away.

Sounds familiar?

Signs you're losing deals here

  • Deals stall at “we need to think about it”.
  • You discount to create urgency.
  • Next steps are vague, and dates keep slipping.
  • You negotiate against yourself.

What we work on

How WINGS coaches this stage

Get this stage right and your deal size improves.

  1. Controlling the sales process

    Lead deals with discipline and clarity. Set defined stages, align on next steps, and sustain momentum so opportunities advance with control, not optimism.

  2. Negotiation strategy

    Create negotiation tactics that safeguard margins, overcome objections and maximize deal value.

  3. Deal momentum

    Learn how to run productive meetings that drive urgency and guide prospects toward a decision.

FAQ

Negotiation and closing: FAQ

How do I stop deals from stalling at the end?

Run the deal with defined stages and agree the next step at the end of every conversation. Deals stall when momentum depends on hope instead of a plan both sides share.

Should I offer a discount to close a deal faster?

A discount given to create urgency costs margin and rarely fixes the reason the deal is slow. It is better to find out what is holding the decision back and deal with that.

How should a founder handle objections in a negotiation?

Prepare for them. Most objections can be predicted, so decide in advance how you will answer and what you will and will not give up.

Where does WINGS teach this?

Controlling the sales process is a module in the WINGS Sales Program for Founders. Negotiation is covered in the Negotiation Masterclass and in 1:1 Sales Consulting.

Let's talk. See if WINGS is right for you.

A short conversation about where you are, what you're trying to achieve, and whether one of the WINGS programs can help.

  • Tell me where you are today and what you're working toward.
  • I'll share how WINGS works and what I think could be relevant.
  • We'll see if there's a fit. No pressure.

Prefer email? Write to raz@sales-wings.com

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It takes under a minute.

No commitment. Just a conversation about your sales motion.

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