1X1 B2B Sales Consulting Stage Startups
As a startup founder, you’re wearing many hats, and one of the most critical roles is being your company's first salesperson. Even if sales isn’t your background, getting it right from the start is key to your success. I work closely with founders like you to demystify B2B sales, helping you build a strong sales foundation and confidently close your first deals. Together, we’ll turn those early challenges into stepping stones for long-term growth.
My Experience
✓ VP Sales at Identiq – Built and led the global sales team, driving growth from inception.
✓ Leadership roles at Riskified ($3B IPO) and Seebo (acquired), where I played a key part in their growth and success.
✓ Lecturer of B2B Sales course at Bar-Ilan and Reichman Universities, where I share practical insights and strategies with the next generation of sales professionals.
✓ Partnering with early-stage founders to close their first deals, lay the foundation for sustainable growth, and strategically prepare for the next phase—whether that’s securing additional funding or making their first key sales hires
With over a decade of experience leading high-performing B2B sales teams, I specialize in helping early-stage startups establish scalable, effective sales processes from the ground up. My background includes:
What I Offer
Pitching & Discovery:
Helping you define a clear, actionable sales strategy to close your first deals without complexity.
End-to-End Sales Process:
Building a simple, repeatable sales process that scales as your business grows.
Sales Strategy & Execution:
Fine-tuning your pitch and equipping you with tools to effectively engage prospects and uncover their needs.
Hiring the First Sales Function:
Helping define roles, create job descriptions, and support task simulations and interviews for your first sales hires
Supporting Founders Through Key Sales Challenges
Practical Sales Coaching
Guiding you through each phase of the sales process, from discovery to closing, with actionable advice and real-time feedback.
Negotiation
Strategy
Helping you create negotiation tactics that safeguard margins, overcome objections, and maximize deal value.
Building a
Sales Team
Helping transition from founder-led sales to hiring and scaling a team, including role definition and recruitment.
Pricing Model Development
Supporting you in creating a pricing model that aligns with your market, protects margins, and drives growth.
Trusted By Leading Startups
